The first ever Global PR Summit Accra was held last week at the Movempick Ambassador Hotel.
The 2 days event had PR practitioners from several other African countries such as Nigeria, Cameroon and around the world present.
attending to network and learn from other PR professionals while they share their success stories on the best practices in the industry.
Madam Elaine Sam, President of the Institute of Public Relations (IPR), Ghana opened the summit with her presentation on “The State of Public Relations in Ghana: Opportunities and Challenges.
If you missed it and couldn’t attend, I hope you followed hashtag #PRSaccra on twitter . If not here are some samples quotes from the presentations by some of the speakers at the summit:
“We need to believe in ourselves as Africans to make the world believe our stories”…”You have to learn to do great things with small budget.” Elaine Sam, IPR, Ghana President
“African PR is Afrocentric” Tina Boadi, Brand Communications
“Written Press Releases are still relevant. PR platforms are increasing but methods and delivery are not changing or evolving at the same time” –Rose Mambi, Former Head of PR, MEA, CISCO
“Content is the only differentiate and value creator in today’s digital economy” ..”In 2020, customer experience will be the key brand differentiator” Irina Pashina, Director Marketing and Communications, SAP SE
“Don’t just go for influencers because they have lots of followers, rather use them because they have lots of engagement with followers …6 drivers of online influence – Authority, Likability, Social proof, Scarcity, Reciprocity/Engagement, Consistency”Alex Malouf Corporate Communicate Manager, P&G
“The connection between these Lies, Lice and Licentiousness is that they are all destructive in the long term”, “We need to create mutual value, deliver relevant value and take knowledge based actions”– Mawuko Afadzinu, Head Marketing and Communications, Stanbic Bank
“Legal is the head and PR is the heart”…”hink of the apology before the crises happen” Mary Jo Jacobi, Former Presidential Advisor, Corporate Director, Strategist and Former Communications Chief
The Global PR Summit, Accra was organized by the P World in partnership with PRCAN from Nigeria, Brand Communications and IPR Ghana, and PRAU from Uganda.