Social &Digital PR

  Journalism remains one of the most volatile careers due to industry mergers, political attacks, and the gutting of...

Fashion Public Relations Specialist, Ms. Faith Senam Ocloo, has called on fellow PR professionals to focus on shaping their...

Recently, I listened to the CEO of a multibillion-dollar corporation tell me about his company’s profit and loss; and I...

Public Relations According to the Public Relations Society of America (PRSA), public relations is defined as a strategic communications...

For decades, “coverage” was public relations’ raison d’être. Brands published press releases and built relationships with big media institutions,...

In light of the increasing new role of social media in building brand images, traditional education for advertising and...

Digital public relations (PR) is slowly taking shape in Africa, but Kenya has been quick to embrace the introduction...