Accra Gears Up for the Premier Public Relations Event of the Year May 3, 2024 –
As the world navigates through a landscape of rapid evolution and significant challenges, the role of public relations (PR) experts has become more vital than ever. This year, we celebrate the essence of PR on World Public Relations Day (WPRD) with a grand festival hosted by Global Media Alliance, spotlighting the theme: “The Future of Public Relations In A Changing World.”
World Public Relations Day Festival: A Beacon for PR Professionals
The 2024 WPRD Festival, running from May to July, is set to be a cornerstone event for PR professionals throughout Africa. Emma Wenani, Chief Director of Global Media Alliance, emphasizes, “This festival marks a pivotal moment for us to unite, honor our progress, and envision our path forward amidst the ever-changing global dynamics.”
A Festival Packed with Innovation and Insight
Attendees can look forward to a diverse array of events, including hands-on slush events, masterclass programs, virtual thought leadership sessions, an industry mixer, and the culminating summit. The festival will delve into critical topics like Sustainability PR, Storytelling, Arts, Artificial Intelligence (AI), and Political Communication.
AI and Sustainability: The New Frontiers in PR
This year’s focus on AI and Sustainability PR will shed light on their influential roles in crafting impactful communication strategies. The festival aims to guide PR practitioners in the ethical application of AI and effective communication of sustainability efforts, steering clear of greenwashing pitfalls.
Kick-off Event: A Podcast on the Pulse of PR
The festivities commence on Friday, May 3rd, with an inaugural podcast that will navigate the latest industry trends, opportunities, and challenges.
A Gathering of Minds: Speakers and Thought Leaders
The 2024 World PR Day Festival boasts a lineup of esteemed speakers, thought leaders, and industry veterans poised to share valuable insights, case studies, and best practices.
Interactive and Collaborative: The Festival Experience
Participants are invited to engage in stimulating panel discussions, interactive sessions, and networking opportunities that promise to enhance collaboration and foster a rich exchange of knowledge.
