Whether you’re a large or small public relations consultancy, a corporate, a government organisation, an NGO or a one-person public relations practitioner, winning a PRISM Award is a serious game-changer – on a business, professional and personal level.
The number of entries into the most sought-after public relations Awards is increasing each year, as more and more stakeholders recognise the impact winning a coveted PRISM can have. The deadline for entries for this year’s Awards is Monday, 15 February 2016, with the Awards Ceremony scheduled for Sunday, 17 April 2016.
It all starts with the win
The thrill of winning a PRISM is best expressed by Nicky James, co-owner of Tribeca Public Relations. In 2015 the consultancy won both a Gold and aSilver Award. “Tribeca always invites the team/s who worked on the award entries to the PRISMs,” says Nicky. “So the reaction is always a loud one from everyone there, followed by smiles, shouting, jumping, Tweeting, Whatsapping, air punches and a lot of high fives – and of course a selfie or two taken with the awards.”
But the benefits of winning the coveted Awards are far longer-lasting than the evening celebrations. It is a business differentiator, an opportunity to get international recognition for an excellent campaign, increase credibility, build team spirit – and lots more.
In 2015 one of the Gold Award recipients was the University of the Free State (UFS). “The UFS was the only tertiary institution to receive a Gold Award in 2015 – for their ‘BSafe Take Action’ campaign in the Internal Communication category. “The Award is a great honour for the University, considering the cream of South African public relations took part in the competition”, says Leonie Bolleurs, head of the Unit for Internal Communication in the Department of Communication and Brand Management. She describes the impact of winning an Award on her team: “The Award motivated the team to proceed with the campaign, coming up with more fresh and creative ideas and to continue with the message.”
Recognition and respect
Managing director of Plato Communications and Gold Award winner of the 2015 Small Public Relations Consultancy of the Year, Susan Krause, had this to say about the ways in which her company has benefitted from winning a PRISM Award: “We now have more clout and are taken more seriously in the marketplace – by both prospective clients and job seekers. Since winning the Award, we have won some big clients and garnered a lot more respect in the industry. We also seem to pop up near the top on Google nowadays, which is a great thing.”
Burson-Marsteller Africa scooped a Gold and a Bronze Award at the 2015PRISMs – both in the Media Relations category. “2015 was a great year for us from a recognition perspective. Knowing that we have won the recognition of the local and international public relations industry has added to the confidence our clients have in us,” says Robyn de Villiers, chairperson and CEO of Burson-Marsteller Africa. “The Awards have really impressed current and potential clients and being able to showcase ‘award-winning’ work really leaves a lasting impression.”
Winning a PRISM is significant and relevant. Kevin Welman, CEO of Fleishman Hillard South Africa and winner of the Gold Award for Best Large-Sized Public Relations Consultancy in 2014 and 2015 comments: “Gaining recognition in a professional services and client centric space as fast moving as the communication industry can be incredibly challenging. With constant pressure as you move between issues and crises, it is not often that we take a chance to stand back and look at the work we have done. Winning awards is validating for clients, as it is evident that our best work is being done, as well as for staff, as their work is recognised beyond our boardroom.”
Sponsors of the 2016 PRISM Awards include: Afroflame, Blue Apple, CIMA, Ground-Up Media, Livestock Ophaqa, Mango, Professional Evaluation and Research, ROI Africa, WeCollaborate, Von H Brand Provocateur, Vukani Fashions and Zoom Photography.
PRISM Awards 2016 Media Partners: Bizcommunity, CliffCentral, JoburgTodayTV, Jozi Maboneng Radio, Media Update, Mix FM, UJ Radioand UNISA Radio.
For more information, visit www.prism-awards.co.za and/orwww.prisa.co.za. Alternatively, connect with them on Twitter using the #Prisms2016, #ThrowbackPrisms2015, and #PrismsFacts hashtags.
Source: Media Update
