14 Key Metrics For Measuring A PR Campaign’s Effectiveness September 21, 2021 In the world of public relations, the full impact of a campaign can be difficult to track. However, it’s essential ...
How PR pros should prepare for a year of change January 28, 2020 Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to ...
PR in Nigeria going through revolution – CEO, RED media January 8, 2020 In this interview with ANNA OKON, the Chief Executive Officer of RED media Africa, Mr Adebola Williams, talk about strategic ...
Thinking beyond the press release: 4 new PR tactics for 2020 January 8, 2020 As we wrap up 2019, it’s time to evaluate what public relations plans and approaches have brought the desired results, ...
Are we paying enough attention to Digital Public Relations? December 23, 2019 Human behaviour continues to evolve over time. In this post-modern age, however, our collective behaviour has been evolving faster than ...
IPR elects Mawuko Afadzinu as Ghana President October 28, 2019 Head of Marketing and Communication, Stanbic Bank, Mawuko Afadzinu has been elected President of the Institute of Public Relations (IPR), ...
7 reasons why effective PR is more important than ever October 14, 2019 Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the ...
Isaac Oladipupo: Forging the frontiers of digital marketing, PR September 17, 2019 The tale of grass to grace, they say reflects hard work, diligence, perseverance and staunch determination. Such is the story ...
Small business reputation – how to build a good one with public relations September 5, 2019 Good public relations can make a small business look bigger. Louise Findlay-Wilson (pictured) of Energy PR advises on building a ...
Hollard Ghana appoints Cynthia Ofori-Dwumfuo as Group Head, Marketing, Corporate Affairs September 5, 2019 Cynthia Ofori-Dwumfuo Hollard Ghana Holdings Limited is pleased to announce the appointment of Cynthia Ofori-Dwumfuo as Group Head, Marketing ...