How To Make Your PR & Communications Strategies More Data-Driven October 18, 2021 Whether we’re in the era of “big data” or “small data” or both, it’s hard to deny that data is having ...
Seven Red Flags To Watch For When Hiring A PR Firm October 13, 2021 Thinking of hiring a PR firm to promote your brand? Don’t assume they’re all the same. All too often, I ...
Facebook Has Another Bad PR Day When Whistleblower Testifies At Senate Hearing October 6, 2021 Former Facebook employee Frances Haugen Facebook had another bad PR day Tuesday when former employee Frances Haugen appeared before ...
Hameed Olanrewaju and Onyeka Iyoha win Next-Gen Africa PR World Cup competition September 30, 2021 The Public Relations and Communications Association (PRCA) is pleased to announce that Modion Communications’ Hameed Olanrewaju and Onyeka Iyoha have won the Next-Gen PR World ...
Nine Tips For Growing Your Business Through Your Public Relations Strategies September 28, 2021 At the core of public relations is the collaborative efforts of creating campaigns and strategies that help build and maintain ...
Again, IMPR Emerges Best PR Agency as Nollywood Stars, Public Officers Bag Thinkers Awards September 24, 2021 Yushau Shuaib of IMPR receives Thinkers award from Mallam Garba Shehu The multi-award-winning Image Merchants Promotion Limited, the publisher of ...
14 Key Metrics For Measuring A PR Campaign’s Effectiveness September 21, 2021 In the world of public relations, the full impact of a campaign can be difficult to track. However, it’s essential ...
5 Key Considerations for B2B Tech Brands Looking to Scale PR in Africa September 15, 2021 While the changes over the past year have created a conducive environment for technology companies with highly relevant products and ...
How PR pros should prepare for a year of change January 28, 2020 Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself to ...
Thinking beyond the press release: 4 new PR tactics for 2020 January 8, 2020 As we wrap up 2019, it’s time to evaluate what public relations plans and approaches have brought the desired results, ...