Want to join the PR industry? Here are 5 key skills you need in the new normal November 8, 2021 The role of a public relations (PR) practitioner has evolved from a simple disseminator of information to a relationship builder, ...
IPR elects Mawuko Afadzinu as Ghana President October 28, 2019 Head of Marketing and Communication, Stanbic Bank, Mawuko Afadzinu has been elected President of the Institute of Public Relations (IPR), ...
Stratcomm Africa receives international award for environmental conservation October 10, 2019 Strategic Communications Africa Limited has received an International Public Relations Association (IPRA) award for its innovative use of communication in ...
7 reasons why effective PR is more important than ever October 14, 2019 Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the ...
WAYS PR PROS CAN INCREASE THEIR SKILL SETS………for my PR Students October 7, 2019 PR pros looking to stay ahead of future trends related to their work can continue to be a student while ...
Isaac Oladipupo: Forging the frontiers of digital marketing, PR September 17, 2019 The tale of grass to grace, they say reflects hard work, diligence, perseverance and staunch determination. Such is the story ...
Small business reputation – how to build a good one with public relations September 5, 2019 Good public relations can make a small business look bigger. Louise Findlay-Wilson (pictured) of Energy PR advises on building a ...
Hollard Ghana appoints Cynthia Ofori-Dwumfuo as Group Head, Marketing, Corporate Affairs September 5, 2019 Cynthia Ofori-Dwumfuo Hollard Ghana Holdings Limited is pleased to announce the appointment of Cynthia Ofori-Dwumfuo as Group Head, Marketing ...
How to Combine PR Outreach and SEO Efforts for the Good of Your Brand September 3, 2019 Image: Brooke Cagle on Unsplash Every marketer knows there’s a fair share of tension between public relations and SEO teams. ...
The Pros and Cons of Outsourcing Marketing and PR August 26, 2019 Not every business needs an outsourced marketing firm, but these firms can help businesses that have minimal marketing experience. If ...