The PR engine and its implications for Nigerian startups February 17, 2017 When people or companies approach me seeking for publicity (in person or through email pitches), the question I often ask ...
If You’re a Startup CEO Who Knows Nothing About Public Relations, Read This February 7, 2017 Mr. Startup CEO, have you talked to the press before? Have you called a journalist and demanded they write a ...
PR’s Role In Shaping Effective Messages February 17, 2017 When building a house, one hires a contractor, not a doctor. The same principle applies to businesses with the goal ...